It’s a maximum of 60 characters (anything longer may get cut off in Google’s search results).Your keyphrase is included near the front of the title.It’s relevant to the content of the page.Write a page title that meets the following criteria: Your first port of call is your page title. You can update two vital meta tags with Yoast – the page title and the meta description. Yoast’s SEO analysis, including keyphrase suggestionsWork through the list of problems and improvements, and when satisfied, Yoast will move them into the “good results” column and eventually update your score to a satisfying green smiley face, celebrating your good work. The results will include a mixture of recommendations, so look for the ones that have a “keyphrase” in the text. Once you’ve set a focus keyphrase, Yoast will analyze the page and provide you with the results under the “SEO analysis” section. Essentially, your primary keyword should be the main content theme for the page, and something that people regularly search for in Google (you can use tools like Semrush to get this information). If you’re unsure what the focus keyphrase should be, it may help to read up on basic keyword research techniques for SEO. The first thing to do is click on the Yoast icon in the top right of the page or post, and then set your focus keyphrase in the right column: Once these recommendations are satisfied, Yoast updates the page’s overall score. These include standard practices such as including the keyword phrase in your introduction, the meta description, the SEO title, and more. Yoast SEO Focus KeywordĮvery page should be optimised for a primary keyword phrase, and Yoast makes this easy by allowing you to set your “focus keyphrase,” and then providing adjustment recommendations based on how well the page is currently optimised. To optimise each of your website’s pages and posts in WordPress, Yoast provides you with a number of key features. Yoast also provides a plugin for WooCommerce, which you can find more information about on its website. It’s a simple way to improve the SEO of your pages without having to code. It does this by allowing you to optimize page elements such as keyword phrases, readability, meta tags, and schema data, with recommendations and scores given for each element. Yoast is a WordPress plugin that allows users to improve their website’s SEO. In this article, we’ll explore the idea behind Yoast and walk you through its most important features, so that you can optimise your pages and nudge them up Google’s rankings. And Yoast is one of the most popular ones. Thankfully, WordPress users have access to awesome plugins that can guide you to a good SEO score. And even if you know exactly what to do, it’s easy to overlook things and end up with a page that could be better optimized. There are so many elements to achieving a good SEO score that it can be difficult to check them all off.
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